If you’ve had your ass kicked recently, feat. Jocko Willink

Jocko Willink, an Ex-Navy Seal and BJJ black belt sat down with Ryan Holiday and gave his two cents on the topic of having your ass kicked recently, mostly in the context of Covid, but it still applies to many of life’s ass-kickings that get handed to us along the way.

“I have a consulting business, I work with a bunch of businesses, and the clients that accepted the reality that was upon us (Covid) the fastest, they made the quickest changes and adapted. The people that decided that, “Well this isn’t gonna last!” or “This isn’t a big deal!” or “We’re gonna keep doing what we’ve always been doing, because it’s always worked!” Those people are going to have problems. And really it just comes down to having humility, because if you’re humble enough to say, “You know what? I’m not perfect, I don’t know everything, I’m not sure how long this is going to last,” then you start to make adjustments. If you let your Ego get out and you start saying, “Well, you know, I’ve been through this kind of thing before, and you know, I remember the whatever virus and it’s not that big of a deal and everything will be fine.” And look, we could find new sources that support any possible opinion or trend we have, you can verify it, and that doesn’t mean that it’s true. So I think it’s come down to if people have been getting their ass kicked over the last four or five months, well guess what,
it’s time to adjust your plan and attack from a different direction.

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